Town in News
2 Step Marketing
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
It was extremely hard to read, so hard in fact that I threw it away.
Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.
I did call. I got the information, had my questions answered and ordered my long distance service changed.
The company who offered me the long distance service was using a time tested 2 step selling process:
Step 1. Generate a lead - Get me to call their 800 number.
Step 2. Provide the requested information - Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.
What's So Good About 2 Steps?
It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).
You aren't getting the prospect or existing customer to part with any money just yet.
You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales.
This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.
You can then recontact the one's who you didn't complete a sale with when they first inquired, preferably until they do buy from you.
IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering.
Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.
The Most Effective Use of Postcards:
The purpose of your postcard's message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.
You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.
Your message needs 3 parts to be most effective:
1. A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings).
2. A good reason for them to contact you NOW.
3. A simple, easy way for them to respond (an 800 number for example).
Your message should be short and to the point. Short messages on postcards produce more leads than long ones.
For example:
Call 800-555-1212 for Your Copy of Our Free Report:
What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits
Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)
Lots of people will respond to find out what they might not know. Don't forget, they responded, which is least some interest in the information you have created a curiosity about.
This method works and is sure to produce a large number of inquiries if sent to your proper market.
This 2 Step Marketing Process Works.
Use the tips you have read here to create your next postcard's message and see what happens.
You will generate a bunch of leads from people who are truly interested in your products and services.
Your First Credit Card
If you have never been in debt before or you are young, then getting a credit card can be hard. Strangely, lenders trust people who have been in debt and paid it back more than people who have never had any debt. Although it may seem hard to get a card if you have not gotten one before, there are some ways to get a credit card. If you are unsure about how to go about getting your first credit card, then this article might be able to help you.
Check your credit report
The first thing you need to do is to check a copy of your credit report. This will tell you if you have any problems with credit, and if there are any errors you can clear them up. If your credit rating is good then you should have no problem getting a card.
Apply to your bank
Once you have established that your credit rating is good, then you should apply for your card. The first place you should start is with your bank. If you have a full-time job and have had no credit problems, then you bank is likely to give you a card with a low limit of probably a few hundred pounds. Now that you have a card you can use it and if you pay your bills on time then slowly your credit limit will get better.
Store cards
If your bank will not give you a credit card, you can improve your credit by getting a store card. Although these cards have very high rates, if you spend a little on them and pay it back then you credit will quickly improve.
Don’t over apply
One thing that you should avoid is applying for lots of cards at once. If you do this then the credit process will be started for each and your credit rating will be further weakened. Applying for lots of cards makes you look financially unstable and will harm your chances of getting one good card.
Beware of ‘unbeatable’ offers
If you are applying for a card you might feel the best option is to take one of the ‘amazing’ deals you get in the post every day. These deals offer you really low interest rates and tell you that you have been pre-approved already. All they mean by this is that you are pre-approved to apply, but you can still be turned down and even if you aren’t you are unlikely to get the rates they quote. If you are going to pay your balance each month then the interest rates at first do not matter. Apply to a company you know and trust and that will be fair when you want to renegotiate terms.
Secured cards
One of the best ways to get your first card is to get a secured credit card. This involves you paying a money deposit that is frozen whilst you have the card. This reduces the risk for the lender, and if you show that you can pay your bills then you can get upgraded to an unsecured card quickly.
Never pay fees
One thing you should avoid when getting your first card is to actually pay for it. Although secured cards require a deposit, there are other companies that charge myriad fees before you get hold of the card. If this is the case you may find just the fees eat half of your balance up, which almost defeats the point of getting the card. Even if you are getting a card for the first time you should not have to pay for the privilege.
Check your credit report
The first thing you need to do is to check a copy of your credit report. This will tell you if you have any problems with credit, and if there are any errors you can clear them up. If your credit rating is good then you should have no problem getting a card.
Apply to your bank
Once you have established that your credit rating is good, then you should apply for your card. The first place you should start is with your bank. If you have a full-time job and have had no credit problems, then you bank is likely to give you a card with a low limit of probably a few hundred pounds. Now that you have a card you can use it and if you pay your bills on time then slowly your credit limit will get better.
Store cards
If your bank will not give you a credit card, you can improve your credit by getting a store card. Although these cards have very high rates, if you spend a little on them and pay it back then you credit will quickly improve.
Don’t over apply
One thing that you should avoid is applying for lots of cards at once. If you do this then the credit process will be started for each and your credit rating will be further weakened. Applying for lots of cards makes you look financially unstable and will harm your chances of getting one good card.
Beware of ‘unbeatable’ offers
If you are applying for a card you might feel the best option is to take one of the ‘amazing’ deals you get in the post every day. These deals offer you really low interest rates and tell you that you have been pre-approved already. All they mean by this is that you are pre-approved to apply, but you can still be turned down and even if you aren’t you are unlikely to get the rates they quote. If you are going to pay your balance each month then the interest rates at first do not matter. Apply to a company you know and trust and that will be fair when you want to renegotiate terms.
Secured cards
One of the best ways to get your first card is to get a secured credit card. This involves you paying a money deposit that is frozen whilst you have the card. This reduces the risk for the lender, and if you show that you can pay your bills then you can get upgraded to an unsecured card quickly.
Never pay fees
One thing you should avoid when getting your first card is to actually pay for it. Although secured cards require a deposit, there are other companies that charge myriad fees before you get hold of the card. If this is the case you may find just the fees eat half of your balance up, which almost defeats the point of getting the card. Even if you are getting a card for the first time you should not have to pay for the privilege.
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